Valuing brand identity, market perception, reputation, and IP rights using established models.
Brand valuation is the process of estimating the value of a brand name, logo, trademarks, and associated reputation and recognition in the market.
 The valuation typically considers:

• Brand strength and market position
• Ability to command premium pricing
• Customer loyalty and recognition
• Future earnings attributable to the brand
 Brand valuation is often used for strategic planning, licensing, M&A, litigation, and financial reporting.